Walt Disney-Pixar Merger - 2965 Words

Walt Disney-Pixar Merger Brief Industry Analysis Because of the technology nowadays, one successful film can be distributed all over the world, which is in a form of motion pictures or DVD. Animation is one media that is spread all over the world; push it to be one of fastest growing industry. The demand for the animation is increasing from the emerging number of cables and satellite TV and the popularity of The Internet. In addition, in the past, the target market of the animation industry was just kids, but now, it expands market to cover all ages of customers. The companies can be range from a big company such as Walt Disney to an individual artist with a PC. The trend of the industry has changed from drawing and†¦show more content†¦The company was about the film and entertainment. On February 3rd, 1986, Steve Jobs purchased the computer graphics unit of Lucasfilm, Ltd for $10 million to establish as independent company, Pixar. Moreover, Ed Catmull who had worked with Lucasfilm was co-founder and chief technical officer of Pixar. The company’s objective is to develop computer animated feature films that make all types of audiences memorable with characters and stories by using technology and creative talent. Therefore, Pixars team came up with several software innovations, which were used to create numerous of products. In 1987, The Pixar short was introduced, Red’s Dream. This short film received the Golden Gate Award for Best of Category, Computer-Generated Imagery at the San Francisco International Film Festival, and also won a Golden Nicas at the Prix Ars Electonica Festival in Austria. In 1988, Tin Toy won an Academy Award for Best Animated Short film. It got the first prize for computer-assisted animation at the Third Los Angeles International Animation Celebration and also the Blue Ribbon Award from the American Film and Video Association. In 1989, Knick Knack and RenderMan were launched, and the first commercial was made. Furthermore, in July, CEO of Pixar, Steve Jobs wanted to increase the company’s capabilities, so he collaborated with the San Francisco-based Colossal Pictures who experience in broadcastShow MoreRelatedMerger Between Walt Disney and Pixar1070 Words   |  5 Pagesresearching the information on Disney and Pixar, I came across some differences between Steve Jobs and Michael Eisner regarding how the two companies will work together. Going through the articles that I have read through they all show that Disney and Pixar has always been competing against each other on who can make the best animated motion picture. Here is a little history Disney has always been about producing animated features and live-action movies and as for Pixar they have always produced computer-animatedRead MoreMerger1346 Words   |  6 PagesMerger, Acquisition, and International Strategies Shonia L. Murphy Dr. Bennett Strayer University Bus 499 Introduction Any public limited company can grow through the process of either organic growth or internal growth or through the process of merger and acquisition. In the following pages two different public limited companies listed in the United States are taken. One of the animation companies has international exposure and a history of merger and acquisition and otherRead MoreDisney : Disney And Pixar Merger1187 Words   |  5 PagesDisney and Pixar Merger The strategy that led to the merger of Disney and Pixar was a simply business deal with two companies that has been working with each other for years. Pixar initially began in 1979 as the Graphics Group, as a piece of the Computer Division of Lucasfilm. The gathering basically chipped away at PC equipment. Apple prime supporter Steve Jobs later obtained the company in 1986. The studio sought after its fantasy of making the first PC vivified full-length film. In 1995, PixarRead MoreMergers and Acquisition939 Words   |  4 Pageshave chosen to examine why Disney and Pixar merged as a company. A brief definition of an Acquisition and a merger will be given following with the difference between them. I will be discussing if these two companies were a success or a failure and why and which were their reasons behind this statement. A merger is a combination of two companies, which form a new firm, while an acquisition is the purchase of one company by another in which no new company is formed. Mergers and Acquisitions take placeRead MorePixar1465 Words   |  6 PagesOctober 7, 2013 Strategic Management 5301 Walt Disney-Pixar Analysis The Walt Disney-Pixar merger carries a number of convincing advantages for Disney, but Pixar shareholders should be less enthusiastic about such a deal. Pixar’s resources and capabilities have set a standard that is extremely difficult to imitate. Through its highly talented employee pool, culture of creativity and collaboration, and proprietary 3D computer animation software, Pixar has created a competitive advantage in theRead MoreWalt Disney Pixar Case Analysis1439 Words   |  6 PagesPatterson October 7, 2013 Strategic Management 5301 Walt Disney-Pixar Analysis The Walt Disney-Pixar merger carries a number of convincing advantages for Disney, but Pixar shareholders should be less enthusiastic about such a deal. Pixar’s resources and capabilities have set a standard that is extremely difficult to imitate. Through its highly talented employee pool, culture of creativity and collaboration, and proprietary 3D computer animation software, Pixar has created a competitive advantage in the animationRead MoreRobert A. Igers Journey1214 Words   |  5 PagesRobert A. Iger’s Journey to the Top In the words of Walt Disney, â€Å"All our dreams can come true, if we have the courage to pursue them.† The CEO and Chairman of The Walt Disney Company, Robert A. Iger, is a true example of this quote. Robert Iger start with a dream to get to the top of the film entertainment world starting as a young man and work very hard to get to where he is now. Robert has had to deal with companies merging and changes in film industries but as a true CEO he was about to embraceRead MoreDisney Pixar Case2049 Words   |  9 Pages------------------------------------------------- Re: The Walt Disney Company amp; Pixar, Inc. – To Acquire or Not to Acquire? For more than a decade, Disney and Pixar have enjoyed a very profitable and productive partnership. Disney provided rich resources and entertainment business insight, including marketing and distribution acumen, which allowed Pixar to grow far beyond a software producer to the leader in computer-generated animated movies. Conversely, Pixar revitalized creativity into Disney’s outputRead MoreThe Walt Disney Company and Pixar Inc. to Acquire or Not to Acquire?606 Words   |  3 PagesThe Walt Disney Company and Pixar Inc. To Acquire or Not to Acquire? Andrii Alekseienko Corporate Strategy Case Study 18 September, 2015 The Walt Disney Company and Pixar Inc. To Acquire or Not to Acquire? To answer the main question of the case, we must think of the main problems that it faces. We need to find the solution for Bob Iger. What to do with Disney: to make some improvements in the existed company to compete better with Pixar, or to make a deal with another studio? Or shouldRead MoreCourse Project1843 Words   |  8 PagesCourse Project- Disney and Pixar- The Change Analysis- Images of Change HRM587- Managing Organizational Change DeVry University, Keller Graduate School of Management July 2014 The Change Analysis- Images of Change Disney used the character of Mickey Mouse and others to create movies that customers enjoyed like â€Å"Beauty and the Beast† while Pixar was producing made up animated characters to create films like â€Å"Cars† and â€Å"Wall-E†. Disney was creating animated movies but struggling to generate